Why we designed a new car dealership site.

In early 2017 we realized our website was not serving our customers to our satisfaction.  We set out to build a better car dealership website, and absolutely broke the mold doing so!  We built our new website out with one thing in mind.  The experience we wanted our customers to have when they came to our website.  We realized that automotive websites really lack quite a bit and are difficult to use and navigate.  There were actually too many options to navigate through the website.  So we sat down and talked about it, and thought, “what is somebody’s purpose for coming to our website?”.   We really only came up with three answers.  1.  They are coming here to look at inventory and to look at our cars for sale.  2.  They are coming to our website to schedule a service appointment, or 3. they are coming here to obtain financing or a car loan.

How we hope our new site will serve our customers.

So we moved those thing to the very forefront of our website so that traffic coming in to our site would be able to quickly and easily navigate to those sections without all the frills, without all the non-sense, without all the distractions.

Second to having an easy to navigate website with easy to choose options was having and extremely fast website.  So we set out investigating automotive website providers.  We wanted the fastest website possible.  So we picked our vendor DealerOn with that in mind.  Our websites www.taylorsautomax.com and www.taylorsacr.com both load in under four seconds.  The industry average is over six seconds.  Most dealerships that we would consider our competition have sites and pages loading in the nine to twelve second range.  We wanted to get our customers information quickly and be respectful of their data.  Realizing that now over sixty percent of our web traffic is mobile traffic so the more graphics, the more banners, the more slide shows the more huge video and additional services like chat and text and services that are put on websites consume a customer’s data.  We don’t want our customers going through a G of data on their data plan just to look at the cars we have for sale.

What makes our site better than our competitors.

Car dealership are infamous for having all kinds of pop ups and slide overs and push downs and “Do you want to chat with me” and this is your third visit back with us, here is an additional $500 in trade.  All of these features are designed to do one thing and one thing only, and that’s where we wanted to break the mold and be completely different than anyone else in the Automotive industry.   All of these chats and buttons to “get a better offer” or “get a better price” are all designed to capture a customer’s information and take them out of their buying cycle and force them into the dealership’s sales cycle.  We wanted to break away from that and add a layer of transparency so you won’t see special offer pop ups on our website, you won’t see someone trying to chat with you or interfere with your session on our website.

What you will find is all of the information you are looking for on all of our vehicles.  100% of the vehicles on taylorsautomax.com have a price, there is no “call to get price”.  We wanted to be upfront and transparent with that and make a website that wasn’t designed to capture customers but make a website that was truly designed to provide our customers with the best information.

Let us know what you think!

If you still want to get information online or if you want us to communicate with you via email, phone or text only, or swing by the dealership all of those options are available to you on our website.  Check it out, taylorsautomax.com and let us know what you think.  We built it with our customers in mind and would love to hear any feedback you have!

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